The customer would enjoy very popular shows such as The Office, Friends, Parks & Recreation, and more. Some customers would also enjoy the short documentaries that Netflix produces, such as Tiger King. My segment most likely does not have children. The customers in my segment would enjoy the classic books (1984, The Great Gatsby) as well as several popular self-help books. The customers in my segment are between the ages of 18-29 and feel their age. Some may feel older than others, such as a 26-year-old who has been out of college for a few years. However, the customers in my target market thoroughly understand and live like they are in their 20s.
I have some things in common with the prototypical customer in my segment, which makes sense since I am in college. I do drive an affordable black car, and I also consider going to the gym as one of my main hobbies. I don't really watch the same shows as the avatar described above, and I don't go to the dog park because I don't own a dog. However, I do enjoy reading classic and self-help books. I don't think this is a coincidence because my age fits perfectly into this segment, and I built this avatar based on some of my interests and my friends' interests.
I created an avatar out of curiosity, and I included a picture of a dog I think the prototypical customer would have.
Hey Tara, nice work with this assignment. You were very thorough and completed all of the objectives that were put forward for this task. You were also very specific with your avatar, which is helpful to know your audience. I saw that you used the actual avatar maker and were able to make it look pretty normal. I tried a couple times and the people I made looked like aliens :)
ReplyDeleteHi Tara! You described your customer very thoroughly and included all of the aspects this assignment requires. I also noticed that I had some things in common with my customer avatar. I based it off of my friends’ and my own personal interests and lifestyle, as well. I liked how you included an image of a dog your prototypical customer may have, too.
ReplyDeleteHi Tara,
ReplyDeleteYou did a great job on this assignment. Not only did you hit all the required marks, but you made it interesting and enjoyable to read. My prototypical customer is like yours, since they are both around "college aged". Your specificity when providing details about your prototypical customer and their interest proves that you know exactly who your targeted audience is. This shows that you have built a solid foundation for your product.
Hi Tara!
ReplyDeleteWow I really liked the thorough details you went into while describing you ideal customer. I really liked the way that you included the dog too. I thought that was really original and showcased exactly what we were trying to for this assignment. I also thought it was interesting that your avatar reads self-help book. Just thought that was kinda funny.