I read "The Art of Social Media" by Guy Kawasaki.
1) What was the general theme or argument of the book?
The general theme of the book was about understanding social media as a whole, and how to become successful on social media. There are various components and multiple platforms, and this book attempts to consolidate lots of information and tips into one easy-to-read book. The author covered an array of topics, including how to optimize your profile, how to gain followers, and how to respond to comments.
1) What was the general theme or argument of the book?
The general theme of the book was about understanding social media as a whole, and how to become successful on social media. There are various components and multiple platforms, and this book attempts to consolidate lots of information and tips into one easy-to-read book. The author covered an array of topics, including how to optimize your profile, how to gain followers, and how to respond to comments.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
The book enhanced with what I am learning in ENT3003 by suggesting ways to add social media to my potential business idea. This class has taught me the importance of understanding the viewpoint of consumers and non-consumers and building a relationship with them. By creating a presence on social media, my business can connect with others to strengthen the business-consumer relationship, gather feedback on the idea and new developments, and have the opportunity to reach out to other potential customers.
The book enhanced with what I am learning in ENT3003 by suggesting ways to add social media to my potential business idea. This class has taught me the importance of understanding the viewpoint of consumers and non-consumers and building a relationship with them. By creating a presence on social media, my business can connect with others to strengthen the business-consumer relationship, gather feedback on the idea and new developments, and have the opportunity to reach out to other potential customers.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
If I had to design an exercise based on the book I read, I would design an exercise that required the creation of a profile and two posts on any social media platform mentioned in the book. Using at least three tips from the book, the profile and two posts would be based on the business venture the person chose at the beginning of the semester.
If I had to design an exercise based on the book I read, I would design an exercise that required the creation of a profile and two posts on any social media platform mentioned in the book. Using at least three tips from the book, the profile and two posts would be based on the business venture the person chose at the beginning of the semester.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
My biggest surprise when reading the book was how often the author mentioned Google +. The book was published in 2014, and Google + was officially shut down in 2019, so the author couldn't have known that the platform would be discontinued. However, Google + was never a popular platform, which is why I was surprised at the number of tips and tricks he spent devoted to improving a presence on that platform. By realizing the number of pages he dedicated to Google +, only for it to be discontinued reminded me how quickly ideas become outdated. The rise of the internet and social media have made trends come and go quickly. I knew trends these days are very quick, but I didn't realize that a book written in 2014 could already contain a decent amount of outdated content, which is crazy.
My biggest surprise when reading the book was how often the author mentioned Google +. The book was published in 2014, and Google + was officially shut down in 2019, so the author couldn't have known that the platform would be discontinued. However, Google + was never a popular platform, which is why I was surprised at the number of tips and tricks he spent devoted to improving a presence on that platform. By realizing the number of pages he dedicated to Google +, only for it to be discontinued reminded me how quickly ideas become outdated. The rise of the internet and social media have made trends come and go quickly. I knew trends these days are very quick, but I didn't realize that a book written in 2014 could already contain a decent amount of outdated content, which is crazy.
Hey Tara!
ReplyDeleteI am also surprised that the book mentioned Google+ since it never gained popularity or influence in modern culture like Twitter or Instagram did. Social Media platforms are constantly changing so a business would have to be pretty active on social media if they want to grow and reach customers.
Hi Tara,
ReplyDeleteI read this book too and really enjoyed it! I answered the question regarding what exercise I would create for the class very similarly to you. But, I really like your idea about not only building a platform on social media, but also posting twice for the assignment. Like you, I was also surprised about how often Kawasaki talked about google + because I was not really sure what that was.
Hi Tara!
ReplyDeleteI too read "The Art of Social Media" by Guy Kawasaki, and thought it was a good read. Its really cool to think how someone can just take a book like this, read it, and grow a successful business presence online. I also liked your idea for an exercise. It seemed to be pretty similar to mine but with a little more guidelines.
I thought You did a great job with this reading reflection. Your ideas are interesting and insightful, I especially liked how you connected the social media tips and tricks to the ideas of community, community building and customer interaction that we have been discussing in this class. Your proposed assignment would be a very useful addition to the course, social media is so important to successfully running a business of any size these days, I’m honestly a little surprised we haven’t discussed it more in class yet.
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